
Work With SMC
SMC works with brands, hospitality spaces, and private clients across dining, travel, lifestyle, and wellbeing through a considered editorial lens. From curated recommendations and tailored planning to branded storytelling and creative direction, each collaboration is shaped with the same focus on quality, tone, and experience that defines the platform.
editorial
Dining Features
For restaurants, openings, menu launches, and hospitality brands looking for thoughtful coverage shaped through the SMC lens. This is less about promotion, and more about creating considered editorial that captures the setting, atmosphere, and overall experience in a way that feels aligned, polished, and worth engaging with.
Best suited for:
– Restaurant features
– Menu launches
– Press dinners
– Hospitality openings
– Food-led brand experiences


Effortless
Dining Concierge
Curated restaurant recommendations designed for individuals, couples, groups, and travellers looking for well-chosen places to eat — whether for a casual dinner, a birthday booking, a weekend itinerary, or something more considered. From curated shortlists to reservation handling, this is a more tailored approach to dining well.
Best suited for:
– Restaurant shortlists
– Reservation sourcing
– Birthday / occasion planning
– Group dining
– Travel dining recommendations
Tailored
travel Curation
Curated destination recommendations, tailored itineraries, and travel planning shaped through the SMC lens.
For clients looking for considered travel recommendations with less noise and better judgement. From hotel shortlists and destination edits to personalised itineraries and well-paced escapes, this is travel planned with the same emphasis on ease, quality, and overall experience.
Best suited for:
– Tailored itineraries
– Hotel shortlists
– Destination recommendations
– Travel planning
– Staycation curation


Thoughtful
branD Parntnerships
For brands looking to collaborate in a way that feels considered, visually aligned, and editorially relevant. This includes sponsored features, campaigns, launches, and longer-term partnerships shaped to sit naturally within the SMC world and resonate with the right audience.
Best suited for:
– Sponsored content
– Campaign partnerships
– Product launches
– Long-term brand collaborations
– Editorial campaigns
authentic
Recipe & Concept Development
For food, beverage, and lifestyle brands looking for recipes or food concepts developed with a strong editorial point of view. Whether for branded campaigns, digital use, or content-led activations, this work is designed to feel considered, useful, and visually strong.
Best suited for:
– Recipe development
– Food styling concepts
– Product-led campaigns
– Editorial food content
– Branded food storytelling


Storytelling
Creative Direction & Content
For brands, spaces, and concepts that need content shaped with more intention. From visual direction and storytelling to content creation that feels aligned and elevated, this is for projects where the look, feel, and overall tone matter just as much as the output itself.
Best suited for:
– Creative direction
– Content production
– Editorial storytelling
– Visual campaign support
– Brand-led content creation
Enquiries
For collaborations, bookings, or tailored requests, get in touch to discuss how we can work together.